Proven ability to lead marketing campaign strategies, brand development, and program roadmaps through the entire project lifecycle, driving efficiency and scalability with agile methodologies, workflow optimization, and change management. Skilled in vendor/agency oversight, budget planning, KPI analysis, and capacity planning, with a strong focus on team development, strategic partnerships, and growth strategies. Combines organizational vision, strategic planning, and a collaborative leadership style to foster transparency, alignment, and open communication, while delivering value-driven results in dynamic, high-impact environments.
CORE EXPERIENCE
Media Content, Project Management, Marketing Campaigns & Execution, Brand Strategy & Guidance, Event Production, Program Roadmaps, Creative Design Management, Agency Vendor Oversight, Budgeting, KPI Tracking, Business Operations, Procurement, Agile Methodologies, Change Management, Continuous Improvement, Playbook Best Practices, Resource Allocation, Workflow Optimization, Creative Process Automation, Capacity Planning, Process Integration, Remote Collaboration, Post-Production Optimization, Strategic Analysis, Growth Strategy, Localization & Transcreation, Cross-Functional Collaboration, Problem Solving, Root Cause Analysis, Enablement, Conflict Resolution, Industry Trends, Training Programs, Quality Control, Internal Communications, Design Operations, Tools & Templates Optimization, Stakeholder Engagement, Global Operations
TECHNICAL
Mac, PC, AI, Adobe Creative, Workfront, Figma, Miro, Jira, Asana, Trello, Smartsheet, Slack, Trello, Google Workspace, Microsoft 365, ChatGPT, AI, Digital Asset Management (DAM), Content Management Systems (CMS)
CAREER BIO + PROFESSIONAL EXPERIENCE
UFC | Senior Producer, Original Programming
Led end-to-end production and management of original promotional content, aligning with business goals and collaborating with global marketing teams. Delivered 100% on-time global content while maintaining budget compliance through strategic program oversight and efficient project execution.
My passion for film and video production began in 2007 at the UFC, where I started as a Motion Graphic Designer. Driven by a love for visual storytelling, I thrived in crafting immersive experiences through motion graphics, seamlessly blending design elements to create captivating visuals for UFC events and marketing projects that resonated deeply with target audiences.
As my career progressed, I transitioned to leading the motion graphics team, editing promotional content, and diving into post-production and collaboration. These experiences honed my ability to enhance narratives and create engaging content. Eager to expand my expertise, I shifted into production as a Producer, immersing myself in roles that included post-producing, field producing, and line producing.
In line producing, I demonstrated strong organizational skills, managing complex logistics, budgets, and schedules to ensure smooth production workflows. I balanced creative vision with fiscal responsibility, streamlining operations to deliver projects efficiently. As a field producer, I thrived in dynamic on-site environments, orchestrating operations to capture compelling content essential for impactful storytelling. My post-production experience enabled me to transform raw footage into polished, audience-resonating narratives, adding the finishing touches to high-quality deliverables.
This blend of expertise allowed me to oversee productions from concept to completion, harmonizing creative vision with operational execution. Collaborating with diverse teams, I consistently delivered exceptional content while fostering a culture of innovation and efficiency.
While my primary focus at the UFC was on promotional marketing content, I gained valuable experience in live event production through frequent collaboration with the Live Events Team and contract event management partners. This exposure broadened my understanding of the live production landscape, complementing my skill set and providing a well-rounded foundation in content creation and production.
After a fulfilling 13-year run at the UFC, I decided to pivot my skills outside of sports and into the gaming industry. This decision marked the beginning of my gaming journey where I joined Bungie in 2019.
BUNGIE | Senior Manager, Creative Studios Operations, Publishing
As the Senior Manager of Creative Studios Operations, I led business operations, production management, and strategic planning to align initiatives with marketing and organizational objectives. I directed the business management functions of our Creative Studios team within Publishing and Marketing, mentoring and leading diverse creative teams across disciplines including Art, Design, Video, Editorial, Motion, Live/Studio Production, Video Game Capture, and Consumer Products.
Key responsibilities included optimizing capacity planning in collaboration with Marketing and Publishing stakeholders to support GTM campaigns and brand marketing initiatives. I ensured initiatives and campaigns were effectively briefed, enabling accurate workload forecasting aligned with schedules and costs. Overseeing the annual operating plan (AOP), I forecasted and managed operational and capital expenses to meet GTM needs while also supervising budgets, SLAs, and process design.
Through strategic leadership and process improvements, I increased productivity while fostering a healthier and more efficient work environment, achieving significant growth in output without compromising quality or straining resources. By driving technical and operational enhancements, I ensured the seamless execution of GTM campaigns and initiatives, elevating the impact and efficiency of Creative Studios.
XBOX at MICROSOFT | Senior Creative Program Manager
Supporting the Programming and Events team, under Central Gaming Marketing at Xbox, I specialize in high-level strategic planning, managing creative operations, and optimizing workflows to drive efficiency across broadcast and event programs. By aligning business objectives with operational processes, I deliver impactful programs and events that meet both creative and strategic goals. From strategy development to post-production, I ensure seamless execution while supporting the rhythm of the business.
My expertise includes developing and executing go-to-market (GTM) strategies, fiscal year (FY) roadmaps, and operational rhythms, achieving 100% alignment with business goals and increasing campaign effectiveness. I analyze KPIs to identify growth opportunities and measure success, improving production performance and reducing operational bottlenecks.
Additionally, I have managed external agency relationships, enhancing communication and collaboration efficiency, and designed and implemented project management software integration, training programs, and quality control initiatives. These efforts ensured 100% adoption of brand guidelines across teams and agency partners.
I am currently working on a few undisclosed projects that I will be excited to share once they are announced. Stay tuned!